Posted by: News Works Marketing | March 3, 2015

Frustrated with Social Media? Don’t Be!

Rhonda Hiltbrand(Marketing Essentials of the Highly Successful Shop Owner – Part Two)

Social media marketing can be effective, but it shouldn’t be your only tactic for promoting your business, writes Sticky Branding President Jeremy Miller. 

This is part two in answer to a reader who is frustrated that many of his marketing strategies aren’t working like he thought it would! Today’s post is about social media.

Many small business owners (and large business) are frustrated that “Social Media” isn’t paying off.  As small business owners you may have the advantage because:

  • Those who interact with your social media may actually know you and care more about your posts. They will even engage with them now and then.
  • Most of you are posting your own social media and aren’t paying someone (an outside service) to do it for you!

Facebook, Twitter, Pinterest and all the other social sites are a good way to be “social.”  They aren’t necessarily a way to add dollars to your bank account.  Don’t stop being social because of this…your posts can still be enjoyed by your customers.

What type of posts do my most successful shop owners share?

  • Trivia about famous cars
  • Actual pictures of disastrous car parts they are replacing that day
  • Pictures of a staff member’s birthday party, etc.
  • Pictures of unique vehicles they are working on that day

Social media posts themselves may not be making you money, however, they do keep your shop “top of mind awareness” and isn’t that a very important part of marketing?

Do you pay Facebook for your ads?  If so, here is something you will want to know! 
Facebook is collaborating with the Media Ratings Council and the Interactive Advertising Bureau on viewability. The social network charges only for ads actually viewed, but it defines that as any ad that appears even slightly in front of a user instead of the MRC’s standard that an ad should be 50% viewable for at least one second. The Wall Street Journal

Rhonda Hiltbrand
CEO
News Works Marketing

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

%d bloggers like this: