Posted by: News Works Marketing | March 21, 2017

Are You Inspiring Business To Come Your Way?

Rhonda Hiltbrand“Every sale has five basic obstacles:  no need, no money, no hurry, no desire, no trust.” Zig Ziglar

How’s your business?  Are any of the above obstacles standing between you and business success?

It is a frantically busy time of year for many of my shop owners.  Why?  Each year in February they ask us to design and mail a newsletter/postcard that reminds their customers to think of their vehicle if they receive a tax refund.  The result?  They are busy out of their minds this time of year!  One person I know was in a breakdown situation and they called me and asked for a shop recommendation…the three I recommended were close by to where they were broken down…but each shop was too busy to act quickly enough to help.  In fact, they were so busy they didn’t even have room on their lot to take the vehicle in.  I then had to recommend a chain … and that still took four days to get the vehicle repaired…but they did have a big lot so the car could be there waiting its turn and the towing was free.

My son and I were talking business yesterday (he is in guitar repair) and he said he experiences the same thing this time of year.  When people get that tax refund, the guitar repair business spikes as does guitar sales…and then they want those new guitars modified.

My niece owns a florist on Paradise Island in Carolina Beach, NC.  She knows her busy times, too.  Valentine’s Days brings in a third of her business each year.

These businesses know their customers and their habits so they know when to expect busy sales.  That doesn’t mean they don’t have to “remind them” to spend that tax refund on car repair, or guitars or flowers.

A gentle reminder is always welcome.  If your business needs to “get busy” let us know and we’ll design and mail a great piece for you.  Spring is now officially here and we all know people drive more in spring and summer!  Let’s work together to remind them to get their vehicle ready to go.

We are always here to help you!

Rhonda Hiltbrand
CEO
News Works Marketing

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